5/11/2023 0 Comments Brand perception definitionStrengthen your customer support with a combination of tactics.įirst, provide self-service options (such as a knowledge base or FAQ pages) so customers can get quick solutions to simple problems without having to contact your support team. To maintain positive customer perception, your brand can’t settle with a mediocre or poor customer service operation. And if you find your company has a great reputation, don’t rest on your laurels-you’ll need to take steps to continue maintaining that standard. You’ll need a game plan to help you improve if your customers don’t view you in a very positive light. “Consumers are more likely to share poor experiences than good ones (and with triple the number of people).” Sam Chandler, senior manager of customer success at ZendeskĤ steps to improve customers’ perception of your brandĪfter collecting your metrics, you’ll know how customers feel about your brand. As a result, a customer may pay more for a competitor’s product to receive better service. But at the same time, your company’s support team is slow to respond and doesn’t offer a generous return policy. Say you offer the lowest price among your competitors and your product is high-quality. Other important factors may impact their perception of your brand and their decision to make a purchase. That might be the case, but these factors don’t guarantee that outcome. You might think if you offer a superior product or an unbeatable price, customers will naturally flock to your brand.
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